Author: Morgan

For small businesses, deciding where to spend your marketing dollars is serious business. You want to generate new leads while engaging your current customers, but you need to make sure that the digital marketing tactics you are using are cost-effective and drive results. So what’s the answer? Email Marketing. Although email marketing has been around for a while, it continues to drive significant results for small businesses across...

Does email marketing work? If you manage to use the right email marketing tips, the answer is a resounding yes. Now, there will always be businesses who don’t believe in the power of email marketing. This happens mainly because they fail to see any positive results with their email marketing efforts due to their own shortcomings. Sometimes these business owners just need a few email marketing...

How many Facebook Likes does your business Page have? If you’re immersed in social media marketing, you probably know this number off the top of your head. With more than two billion users, Facebook offers a huge potential audience for your business. But with more than 60 million active Facebook business Pages on the network, there’s also a lot of competition for those all-important Likes. There’s no getting around it:...

Facebook is one of the hottest social networks for business owners. There are over 20,000 people on Facebook and as of Q1 of 2015, over 1.44 billion active monthly users. Who wouldn't you want that kind of reach? But most business owners wonder if I have a limited marketing budget, how can I increase my facebook fan page reach without spending an arm and a leg on PPC advertising? Here...

Teaming up with the right web hosting service is more important than you think. Opt for the wrong one and you could find yourself struggling to get support, suffering downtime or worse. Choosing a hosting package needn’t be a chore though, just consider these points below during your research phase and you’ll find the choice of plan becomes much clearer.   Type of hosting offered Will you need your...

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Below is a broad four-step process for a strategy...

  Every business needs to do some kind of marketing. But what kind of marketing is the most effective? Most of the conventional marketing approaches are too expensive or unwieldy for smaller businesses and startups to successfully employ. That’s why inbound marketing, and its various techniques, make sense for any business — but especially for startups and smaller businesses. Inbound marketing is more of an approach than it is a list...

Do you want to improve your website this new year? Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You’ll be able to see what people are doing on your site after they click on an email you send them and beyond. By effectively using Google Analytics, you...

Bloggers and social media influencers are trusted and respected voices who can help get your product, service, or brand in front an untapped (and potentially large) audience. They have vast and engaged followings across a variety of social channels, including Instagram, Twitter, Snapchat, and Facebook. While connecting with bloggers and influencers in your niche has many benefits, the process of reaching out can be tricky. Reaching out to bloggers and...

Website traffic is the lifeblood of every online business. More visitors to your website means more potential customers seeing your products. The more people you get in front of, the more sales you can generate. So driving more traffic to a site is really a no-brainer for most businesses, but what are the best ways to do it in 2018? Here are five of the...