If recent statistics are much true to be reality, then the upcoming iPhone 8 would be of tremendous joy to Apple fans who have kept up with the trend of the Samsung Galaxy S8+, yet this anticipated new product maybe cheaper than expected as compared to the price of the Samsung product.
Worldwide reports show tenacious indication that the Apple’s next flagship iPhone will be at an estimated cost of $1000, however, a report from global financial services firm UBS, analyst Steven Milunovich believes the 64GB model could be an at an estimated range of $850 to $900.
Milunovich says the fact that the iPhone 8 will have a smaller display than Samsung’s new device has forced Apple’s production team to rethink its pricing strategy, pushing the cheapest version of the iPhone 8 closer to the S8+’s $840-$850 price.
Definitely, there may still be a $1000+ iPhone 8, but this will be the top-tier, 256GB model. Additionally, Milunovich says Apple’s other two upcoming handsets, likely named the iPhone 7s and iPhone 7s+, will start at around $649 and $749, respectively.
In his words, he says,
“Contrary to some perceptions, Apple prices quite competitively. Apple likes to position its entry-level products at the mid-market with “Pro/Plus” products close to competitors at the high end. Therefore, we do not think Apple will stray far from the price point of Samsung’s most expensive model at $840-850 and will keep the entry O’LED model at $850-900. Apple’s 256GB O’LED model could be $950-1,000, but the 256GB 7 Plus already is $970.”
In other iPhone 8 media reports, it’s rumored that the smartphone may not be ready in time for the expected September launch date. A report from the Chinese-language Economic Daily News (via Digitimes) says problems with the switch from LCD to OLED screens is causing the delay, which could see the phones pushed back to October or even November.
“Technical issues related to the lamination process of curved OLED panels, and the adoption of a 3D sensing system may cause the delay of the new iPhone devices,” states the paper.